The “Lil’ Bitch” Nickname was given to Sara Jayne Kimm in 1990 by a popular bartender at the well-known celebrity restaurant and bar, Dan Tana’s located in West Hollywood, California. This term of humorous endearment captured Sara’s unique gift for making everyone she meets an immediate cool ass friend. Sara’s sparkling personality is perfectly reflected throughout the entire Lil’ Bitch® & Tasty Lil’ Bitch® line.